World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world’s top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.
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FOCUSED OR UNFOCUSED?
GENERAL MOTORS, PORSCHE, BMW, IBM, KODAK, HEINZ, TANDY, PEPSICO, COCA COLA, LEVI STRAUSS, TOYS 'R' US, BLOCKBUSTER, CANON, MICROSOFT, AMERICAN EXPRESS AND MANY MORE...
IBM had 465 billion in revenues and was still losing money. PepsiCo has almost twice the sales and assets of Coca-Cola, but its stock is worth less than half. What is their problem, shared by hundreds of other business world-wide?
'Focus' has the answer. With practical, no-nonsense advise, Al Ries guides managers back on track and explains why companies that focus on core products and get rid of extraneous, resource-wasting areas are the most successful.
With hard examples from a wide variety of industries, Ries analyses corporations that are focused, and many that are not. He predicts the kind of corporate thinking that is destined to fail, and looks at companies such as Volvo, Blockbuster, Federal Express, Toys 'R' US, American Express and many more.
In today's cut-throat markets, the 'refocusing' issue can make or break a company. This book is vital to chief executives, entrepreneurs, marketing managers and managers of all divisions.About the Author:
Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Postitioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.
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Book Description HarperCollins, 1996. Hardcover. Book Condition: Very Good. Focus: The Future of Your Company Depends On It This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780002556675
Book Description HarperCollins Business. Hardcover. Book Condition: Fine. 0002556677 Like New. Clean, Tight and Neat. Five star seller - Buy with confidence!. Bookseller Inventory # Z0002556677Z1
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Book Description HarperCollins, 1996. Hardcover. Book Condition: Used; Good. Bookseller Inventory # 1145171
Book Description Book Condition: very good. 621 Gramm. Bookseller Inventory # M00002556677-V
Book Description HarperCollinsBusiness, 1996. Hardcover. Book Condition: Fine. Dust Jacket Condition: Fine. First Edition. 304pp, the edges borwning a little with age. Complete dustjacket. A very clean copy. The need for companies to focus on what they do best and find what works and what doesn't. with analyses of the major brands including IBM, Kodak, Heinz, Pepsi, Miscrosoft etc. Bookseller Inventory # 7728
Book Description HarperCollinsBusiness Books, London, 1996. Hard Cover. Book Condition: Fine. Dust Jacket Condition: Fine. First Edition. Dustwrapper, pp.xii, 304. Fine in wrapper Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 003855
Book Description Hardback published by HarperCollins, 1996. Page edges beginning to discolour. In good condition with dustwrapper. [Ref: BKS]. Bookseller Inventory # 321483
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR004092975
Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR005101456