World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world’s top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.
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FOCUSED OR UNFOCUSED?
GENERAL MOTORS, PORSCHE, BMW, IBM, KODAK, HEINZ, TANDY, PEPSICO, COCA COLA, LEVI STRAUSS, TOYS 'R' US, BLOCKBUSTER, CANON, MICROSOFT, AMERICAN EXPRESS AND MANY MORE…
IBM had 465 billion in revenues and was still losing money. PepsiCo has almost twice the sales and assets of Coca-Cola, but its stock is worth less than half. What is their problem, shared by hundreds of other business world-wide?
'Focus' has the answer. With practical, no-nonsense advise, Al Ries guides managers back on track and explains why companies that focus on core products and get rid of extraneous, resource-wasting areas are the most successful.
With hard examples from a wide variety of industries, Ries analyses corporations that are focused, and many that are not. He predicts the kind of corporate thinking that is destined to fail, and looks at companies such as Volvo, Blockbuster, Federal Express, Toys 'R' US, American Express and many more.
In today's cut-throat markets, the 'refocusing' issue can make or break a company. This book is vital to chief executives, entrepreneurs, marketing managers and managers of all divisions.About the Author:
Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Postitioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.
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Book Description HarperCollins, 1996. Hardcover. Book Condition: Used; Good. Bookseller Inventory # 1145171
Book Description HarperCollins 1996-04-25, 1996. Hardcover. Book Condition: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Bookseller Inventory # 9780002556675-21
Book Description Hardback published by HarperCollins, 1996. Page edges beginning to discolour. In good condition with dustwrapper. [Ref: BKS]. Bookseller Inventory # 321483
Book Description HarperCollinsBusiness Books, London, 1996. Hard Cover. Book Condition: Fine. Dust Jacket Condition: Fine. First Edition. Dustwrapper, pp.xii, 304. Fine in wrapper Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 003855
Book Description HarperCollins, 1996. Hardback in Dust Wrapper. CYBER BLACK JANUARY SALE! PRICE DISPLAYED INCLUDES 25% OFF! | Dust Wrapper over Red boards with Gilt titling to the Spine. 9½" x 6¼". 304pp. Index. | First Edition (First Printing) | Condition: Very Good - in Very Good DJ. Pages lightly age-tanned. Bookseller Inventory # 126502
Book Description HarperCollinsBusiness, 1996. Hardcover. Book Condition: Fine. Dust Jacket Condition: Fine. First Edition. 304pp, the edges borwning a little with age. Complete dustjacket. A very clean copy. The need for companies to focus on what they do best and find what works and what doesn't. with analyses of the major brands including IBM, Kodak, Heinz, Pepsi, Miscrosoft etc. Bookseller Inventory # 7728
Book Description Harper Collins, London, 1996. Hard Cover. Book Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 8vo - over 7¾" - 9¾" tall. 304pp, some of the companies al ries examines general motors, porsche, bmw,ibm, kodak, tandy, pepsy and many ohter, are they focussed or not? by expanding do they become unfossed? a lovely clean copy, as new really. Bookseller Inventory # 7409