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Synopsis
World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world’s top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.
IBM
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About the Author
Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Postitioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.
"About this title" may belong to another edition of this title.
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Focus: The Future of Your Company Depends On It
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Focus : The Future of Your Company Depends on It
Published by
HarperCollins Publishers Limited, 1996
ISBN 10: 0002556677
ISBN 13: 9780002556675
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Focus: the Future of Your Company Depends on It
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Focus: the Future of Your Company Depends on It
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0002556677I2N00
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1996 HC Focus: the Future of Your Company Depends on It by Ries, Al
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hardcover. Condition: Good. Dust Jacket Condition: DUST JACKET. Pages are crisp and clean, no marking. Cover is good. Binding is tight/good. Seller Inventory # jb-bs68
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Focus
Published by
Harper Collins, London, 1996
ISBN 10: 0002556677
ISBN 13: 9780002556675
Used
Hardcover
First Edition
Seller: WEST WESSEX BOOKS, Taunton, SOMER, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 304pp, some of the companies al ries examines general motors, porsche, bmw,ibm, kodak, tandy, pepsy and many ohter, are they focussed or not? by expanding do they become unfossed? a lovely clean copy, as new really. Size: 8vo - over 7¾" - 9¾" tall. Book. Seller Inventory # 7409
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Focus The Future of Your Company Depends On It
Published by
HarperCollinsBusiness, 1996
ISBN 10: 0002556677
ISBN 13: 9780002556675
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Hardcover
First Edition
Seller: Hessay Books, York, United Kingdom
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Hard Cover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. 304pp, the edges borwning a little with age. Complete dustjacket. A very clean copy. The need for companies to focus on what they do best and find what works and what doesn't. with analyses of the major brands including IBM, Kodak, Heinz, Pepsi, Miscrosoft etc. Seller Inventory # 7728
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