Synopsis
The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas. $50,000 ad/promo. Tour.
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From the Back Cover
FOCUSED OR UNFOCUSED?
GENERAL MOTORS, PORSCHE, BMW, IBM, KODAK, HEINZ, TANDY, PEPSICO, COCA COLA, LEVI STRAUSS, TOYS 'R' US, BLOCKBUSTER, CANON, MICROSOFT, AMERICAN EXPRESS AND MANY MORE...
IBM had 465 billion in revenues and was still losing money. PepsiCo has almost twice the sales and assets of Coca-Cola, but its stock is worth less than half. What is their problem, shared by hundreds of other business world-wide?
'Focus' has the answer. With practical, no-nonsense advise, Al Ries guides managers back on track and explains why companies that focus on core products and get rid of extraneous, resource-wasting areas are the most successful.
With hard examples from a wide variety of industries, Ries analyses corporations that are focused, and many that are not. He predicts the kind of corporate thinking that is destined to fail, and looks at companies such as Volvo, Blockbuster, Federal Express, Toys 'R' US, American Express and many more.
In today's cut-throat markets, the 'refocusing' issue can make or break a company. This book is vital to chief executives, entrepreneurs, marketing managers and managers of all divisions.
About the Author
Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Positioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.
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Focus: The Future of Your Company Depends on It
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Focus: The Future of Your Company Depends on It
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Focus: The Future of Your Company Depends on It
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Focus: The Future of Your Company Depends on It
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Harperbusiness (edition First Edition), 1996
ISBN 10: 0887307647
ISBN 13: 9780887307645
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Focus : The Future of Your Company Depends on It
Published by
HarperCollins Publishers, 1996
ISBN 10: 0887307647
ISBN 13: 9780887307645
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First Edition
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Focus : The Future of Your Company Depends on It
Published by
HarperCollins Publishers, 1996
ISBN 10: 0887307647
ISBN 13: 9780887307645
Used
Hardcover
First Edition
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Focus: The Future of Your Company Depends on It
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Focus: The Future of Your Company Depends on It
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Focus: The Future of Your Company Depends on It
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Focus: The Future of Your Company Depends on It
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0887307647I3N00