Items related to Competitive Marketing: A Strategic Approach
This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
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- PublisherRoutledge
- Publication date1988
- ISBN 10 0044451172
- ISBN 13 9780044451174
- BindingPaperback
- Edition number2
- Number of pages376
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Competitive Marketing: A Strategic Approach
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Unwin Hyman
(1988)
ISBN 10: 0044451172
ISBN 13: 9780044451174
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Competitive Marketing: A Strategic Approach
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(1988)
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ISBN 13: 9780044451174
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