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Synopsis
This new edition covers key topics in services marketing combined with a variety of articles selected from marketing, organisational behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with both current and classic readings in the field. * An excellent variety of articles selected from marketing, organizational behavior, operations management, and strategy literature is provided. The marketing implications of all topics are emphasized in the textual material. * A detailed Instructor's Manual provides advice and tools for teaching this emerging course, including suggested course outlines, article summaries, suggested cases in services marketing with case notes, and transparency masters. * Short "Services in Action" boxed features integrate three to four real-world service examples in every chapter. New to this edition: * 70% of new articles are from general business publications versus journal articles. * Contains a greater proportion of management articles. * Structure is completely new, with Chapters 2-4 covering "Basic Building Blocks". * Coverage of Service Quality has been dramatically increased to cover measurement issues and continuous improvement. * New sections emphasize contemporary ethical and international issues in services marketing. * New chapters on Service Failures and Recovery, and Customer Retention and Relationship Marketing. * Chapter 1 is completely rewritten and expanded to provide a strong foundation for discussion of all aspects of service marketing.
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- PublisherSouth-Western
- Publication date1997
- ISBN 10 0030986664
- ISBN 13 9780030986666
- BindingHardcover
- LanguageEnglish
- Edition number3
- Number of pages600
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
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Hardcover. Condition: Very Good. Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780030986666
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780030986666
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
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Managing Services Marketing: Text and Readings
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Managing Services Marketing: Text and Readings
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780030986666. Seller Inventory # 9482351
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
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