Managing Services Marketing: Text and Readings

 
9780030154720: Managing Services Marketing: Text and Readings

This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature. The balance of text and readings apparent in the fourth edition highlights the increased emphasis on services in the marketing field. Coverage of key topics is combined with state-of-the-art readings and the integration of real-world examples in each chapter. With emphasis on contemporary ethical and international issues in services marketing, this text remains an invaluable source of learning in this field. Features: * "Services in Action" boxed features integrate real-world service examples in every chapter. * Text emphasises contemporary ethical and international issues in services marketing. * Bateson's classic structure is seen through the coverage of key topics in services marketing combined state-of-the-art readings in the field. * An excellent variety of articles have been selected from areas such as marketing, organisational behaviour, operations management, and strategy literature. The marketing implications of all topics are emphasised in the textual material. * New Chapters: "The Service Operations", "The Physical Setting", "Competing as a Service Firm: Generic Competitive Strategies", "Customer Satisfaction System", "Service Recovery", and "The Customer Retention System". * Completely rewritten Chapter 3 "Understanding the Service Operation"

"synopsis" may belong to another edition of this title.

About the Author:

Now a private consultant in the services sector, John E.G. Bateson previously served as Group Chief Executive Officer of SHL Group and was a Senior Vice-President and Practice Leader with Gemini Consulting in the Gemini Group. He has also taught as Associate Professor of Marketing at the London Business School in England, and was a visiting associate professor at the Stanford Business School. Prior to teaching, he was a brand manager with Lever Brothers and a marketing manager with Philips. Dr. Bateson holds an undergraduate degree from Imperial College, London, a masterĀ's degree from London Business School, and a Ph. D. in marketing from the Harvard Business School. He has published extensively in the services marketing literature, including in the Journal of Marketing Research, the Journal of Retailing, Marketing Science, and the Journal of Consumer Research. He is also the author of Managing Services marketing: Text and Readings (Dryden) and Marketing Public Transit: A Strategic Approach (Praeger). Dr. Bateson was actively involved with the formation of the services division of the American Marketing Association, where he served on the Services Council for four years and has chaired sessions of the AMA Services Marketing Conference. He also served on the steering committee of the Marketing Science Institute.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Bateson, John E.G.
Published by Dryden Press (1996)
ISBN 10: 0030154723 ISBN 13: 9780030154720
Used Paperback Quantity Available: 1
Seller:
Bookbarn International
(Bristol, SOM, United Kingdom)
Rating
[?]

Book Description Dryden Press, 1996. Paperback. Book Condition: Fair. Sent within 24 hours. Expedited UK delivery available. Previous owners Annotations/Inscriptions. Bookseller Inventory # BBI2043985

More Information About This Seller | Ask Bookseller a Question

Buy Used
£ 2.59
Convert Currency

Add to Basket

Shipping: £ 2
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Bateson, John E.G.
Published by Dryden Press
ISBN 10: 0030154723 ISBN 13: 9780030154720
Used Paperback Quantity Available: 1
Seller:
ThriftBooks - Yankee Clipper
(Windsor Locks, CT, U.S.A.)
Rating
[?]

Book Description Dryden Press. Paperback. Book Condition: Fair. Bookseller Inventory # G0030154723I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
£ 4.78
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

John E.G. Bateson
Published by Dryden Press (1996)
ISBN 10: 0030154723 ISBN 13: 9780030154720
Used Softcover Quantity Available: 1
Seller:
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Dryden Press, 1996. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3347296

More Information About This Seller | Ask Bookseller a Question

Buy Used
£ 0.76
Convert Currency

Add to Basket

Shipping: £ 6.10
From United Kingdom to U.S.A.
Destination, Rates & Speeds