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Business Marketing Management: A Strategic View of Industrial and Organizational Markets - Hardcover
Synopsis
Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than descriptive treatment marketing, the authors tie text material directly to business marketing management decision-making. There is, in addition, a chapter on the role of e-commerce in business-to-business marketing.
"synopsis" may belong to another edition of this title.
Review
" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."
"About this title" may belong to another edition of this title.
- PublisherSouth-Western
- Publication date2000
- ISBN 10 0030291798
- ISBN 13 9780030291791
- BindingHardcover
- LanguageEnglish
- Number of pages750
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets (MacMillan Profiles)
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780030291791
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets (MacMillan Profiles)
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Hardcover. Condition: Very Good. Business Marketing Management: A Strategic View of Industrial and Organizational Markets (MacMillan Profiles) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780030291791
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets (MacMillan Profiles)
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Hardcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-147-417
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Published by
South Western Educational Publishing, 2000
ISBN 10: 0030291798
ISBN 13: 9780030291791
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Hardcover
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0030291798I3N00
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 716 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 1369830/202
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Published by
South-Western College Pub, 2000
ISBN 10: 0030291798
ISBN 13: 9780030291791
Used
Hardcover
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Published by
South-Western College Pub, 2000
ISBN 10: 0030291798
ISBN 13: 9780030291791
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
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Business Marketing Management
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