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Business Marketing Management: A Strategic View of Industrial and Organizational Markets - Hardcover

 
9780324190434: Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Synopsis

Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

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" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."

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Hutt, Michael D.
Published by South-Western College Pub, 2003
ISBN 10: 0324190433 ISBN 13: 9780324190434
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Speh, Thomas W.
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Hutt, M. D. and Speh, T. W.
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ISBN 10: 0324190433 ISBN 13: 9780324190434
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Hutt, M. D. and Speh, T. W.
Published by South-Western, 2003
ISBN 10: 0324190433 ISBN 13: 9780324190434
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780324190434. Seller Inventory # 9550825

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Hutt, M.D., Speh, T.W.
Published by South-Western, 2004
ISBN 10: 0324190433 ISBN 13: 9780324190434
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Hardcover. Condition: Bon. Légères traces d'usure sur la couverture. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-190-799

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