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Synopsis
Stressing visual theory and creative development as well as production techniques, the third edition of Graphic Design Basics continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs will be pleased to find information relevant to current studio practice. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic prepress.
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Review
1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. Good Gestalt. 6. Using Visual Language. 7. Layout Dynamics. 8. The Dynamics of Color. 9. Illustration and Photography in Design. 10. What is Advertising Design? 11. Production for Print and Online.
About the Author
Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).
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- PublisherCengage Learning
- Publication date1980
- ISBN 10 0030187346
- ISBN 13 9780030187346
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages256
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Graphic Design Basics
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ISBN 10: 0030187346
ISBN 13: 9780030187346
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Graphic Design Basics
Published by
Wadsworth Publishing Company, 1997
ISBN 10: 0030187346
ISBN 13: 9780030187346
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Graphic Design Basics
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Graphic Design Basics
Published by
Wadsworth Publishing Company, 1997
ISBN 10: 0030187346
ISBN 13: 9780030187346
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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