Synopsis
Two management consultants explain how to transform business objectives into strategic action, detailing measures for changing business practices, eliminating ineffective personnel, and instilling confidence through well-defined statements of goals and missions
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Review
William May The Journal of Business Strategy ...an excellent compilation of common sense, logic, and experience....It takes planning and application of planning out of the realm of the mysterious and into the practical application by the chief executive's office, the management staff, and the divisional operations.
George Steiner ...well written and easy to read...On virtually every page the authors reveal their intimate and extensive experience with strategy both as scholars and practitioners. The net result is a valuable addition to our literature on business strategy.
Kenneth O. Michel Vice President, Education and Training GTE Service Corporation This is the definitive work on how to get results from the formulation and planning of business strategies....Yavitz and Newman clearly present the how-to's for effectively executing strategy.
Management Review The authors demonstrate the practical use of such ideas as prepared opportunism, key actor analysis, internal entrepreneurs, broad-stroke programming, and synergistic fit to help develop a "moving game plan" that can achieve meaningful results.
Library Journal The authors use examples of strategic planning in leading companies such as General Electric, Texas Instruments, and the Campbell Soup Company throughout the book. A helpful and practical guide for managers and business students. Recommended.
About the Author
Boris Yavitz is Paul Garrett Professor of Public Policy and Business Responsibility at Columbia University and former Dean of the Graduate School of Business. A director of the Federal Reserve Bank of New York and of several leading corporations, he has served as a consultant in strategic planning and executive development for many domestic and foreign firms.
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Strategy in Action: The Execution, Politics, and Payoff of Business Planning
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Strategy in Action The Execution, Politics, and Payoff of Business Planning
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ISBN 10: 0029359708
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Strategy in Action: The Execution, Politics, and Payoff of Business Planning
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Strategy in Action: The Execution, Politics, and Payoff of Business Planning
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