Uses case studies to suggest guidelines for hiring, motivating, and evaluating professional workers, and tells how to handle the special problems that can arise managing a creative staff
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Managers now deal with employees who are in every way different from blue and white collar workers. They are staff professionals - computer specialists, corporate communications specialists - whose potential and performance cannot be judged by standard criteria. Professor Shapero shows how to direct those employees who perform tasks that are unpredictable, rarely influence the bottom line directly but who are tough on the budget. From hiring professions to evaluating performance, it shows what makes these self-starters thrive and how managers can motivate them.
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