Synopsis
Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
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About the Author
Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.
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Managing Customer Value: Creating Quality and Service That Customers Can See
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Managing Customer Value: Creating Quality and Service That Customers Can See
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Managing Customer Value: Creating Quality and Service That Customers Can See
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Free Press (edition First Edition), 1994
ISBN 10: 0029110459
ISBN 13: 9780029110454
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Managing Customer Value: Creating Quality and Service That Customers Can See
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Managing Customer Value : Creating Quality and Service That Customers Can See
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Managing Customer Value: Creating Quality and Service That Customers Can See
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Managing Customer Value: Creating Quality and Service That Customers Can See
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Managing Customer Value: Creating Quality and Service That Customers Can See
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