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Managing Customer Value: Creating Quality and Service That Customers Can See - Hardcover

 
9780029110454: Managing Customer Value: Creating Quality and Service That Customers Can See

Synopsis

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

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About the Author

Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.

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9781451612929: Managing Customer Value: Creating Quality and Service That Customers Can Se

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Publisher: Free Press, 2010
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