Exploring Research - Softcover

Salkind, Neil J.

Softcover

ISBN 10: 0024052949 ISBN 13: 9780024052940

Publisher: Macmillan USA, 1994

Synopsis

"A new, more explicit organization of the section on research design, now divided into experimental, non-experimental, and quasi - experimental designs" Very Interesting!!!

About this title

From the Back Cover:

Research Methods in Business Studies

A Practical Guide

Third edition

Pervez Ghauri and Kjell Gronhaug

 

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

 

Key Features:

 

• Provides guidelines to formulate a research problem, preparing students to fully understand the questions and objectives before undertaking research.
• Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing.
• Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation.
• Offers clear guidelines about structuring clear, concise and relevant reports.
• Contains detailed discussion of research theories and their practical application in business.

 

This edition has extended coverage of international and cross-cultural research, more examples from real dissertations and research projects from diverse areas of business such as HRM and accounting, and a new chapter on qualitative research and the software used to analyse data.

 

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

 

 

Dr. Pervez Ghauri is Professor of International Business at Manchester Business School, The University of Manchester, UK.

Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

Synopsis:

An introduction to research methods in the social sciences. Topic coverage includes scientific theory, measurement basics, sampling and generalizability, data collection and analysis, experimental and non-experimental research reports and proposals.

About this edition

• Publisher: Macmillan USA
• Publication date: 1994
• ISBN 10: 0024052949
• ISBN 13: 9780024052940
• Binding: Paperback
• Edition number: 2
• Number of pages: 360