Items related to Principles of Marketing
Synopsis
Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.
"synopsis" may belong to another edition of this title.
Synopsis
This text on marketing provides an introduction to the subject and includes chapters on understanding consumers; product planning; distribution planning; promotion planning; price planning; and expanding the scope of marketing.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Principles of Marketing
Stock Image
Principles of Marketing
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.05. Seller Inventory # G0023343400I4N00
Quantity: 1 available
Stock Image
Principles of Marketing
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.05. Seller Inventory # G0023343400I3N00
Quantity: 1 available
Stock Image
Principles of Marketing
Seller: Project HOME Books, Philadelphia, PA, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. hardcover Used - Very Good 2nd All purchases support Project HOME - ending homelessness in Philadelphia. Seller Inventory # AB09-000085
Quantity: 1 available
Stock Image
Principles of Marketing
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_374327935
Quantity: 1 available
Stock Image
Principles of Marketing
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. 2nd. Seller Inventory # 190422091
Quantity: 1 available