Synopsis
Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.
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Synopsis
This text on marketing provides an introduction to the subject and includes chapters on understanding consumers; product planning; distribution planning; promotion planning; price planning; and expanding the scope of marketing.
"About this title" may belong to another edition of this title.
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Principles of Marketing
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