Retail Management: A Strategic Approach - Hardcover

Berman, Barry; Evans, Joel R.

Hardcover

ISBN 10: 0023086572 ISBN 13: 9780023086571

Publisher: Macmillan USA, 1992

Synopsis

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.   

The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

About this title

About the Author

Barry Berman (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the director of Hofstrds Executive M.B.A. program. Joel R. Evans (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the coordinator for Hofstra Master of Science programs in Marketing and Marketing Research.

While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean's Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were codirectors of Hofstrds Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.

Barry Berman and Joel R. Evans have worked together for 25 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Ninth Edition. They have also consulted for a variety of clients, from "mom-and-pop" retailers to Fortune 500 companies. They are co-founders of the American Marketing Association's Special Interest Group in Retailing and Retail Management, and currently serve on its board. They have co-chaired the Academy of Marketing Science/American Collegiate Retailing Association's triennial conference. They have been featured speakers at the annual meeting of the National Retail Federation, the world's largest retailing trade association. Each has a chapter on retailing in the most recent edition of Dartnell's Marketing Manager's Handbook.

Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management (www.prenhall.com/bermanevans).

From the Back Cover

Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition

• Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
• Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
• Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
• A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

come and visit us at:

• www.prenhall.com/bermanevans

Edition details

• Publisher: Macmillan USA
• Publication date: 1992
• Language: English
• ISBN 10: 0023086572
• ISBN 13: 9780023086571
• Binding: Hardcover
• Edition number: 5
• Number of pages: 700