Synopsis
What’s the question every business should be asking itself? According to Jeff Jarvis, it’s WHAT WOULD GOOGLE DO? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age.
An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?
To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century,” including such insights as:
Think Distributed
Become a Platform
Join the Post-Scarcity, Open-Source, Gift Economy
The Middleman Has Died
Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners
Do What You Do Best and Link to the Rest
Get Out of the Way
Make Mistakes Well
… and More
He applies these principles not just to emerging technologies and the Internet, but to other industries–telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing–showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
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About the Author
By Jeff Jarvis
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What Would Google Do?
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What Would Google Do?
Published by
HarperCollins Publishers Limited, 2009
ISBN 10: 0007312105
ISBN 13: 9780007312108
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What Would Google Do?
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002062898
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Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Seller Inventory # CHL6700073
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What Would Google Do?
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What Would Google Do?
Published by
HarperCollins Publishers Limited, 2009
ISBN 10: 0007312105
ISBN 13: 9780007312108
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 0th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 42462475-75
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What Would Google Do?
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-W-001-02560
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What Would Google Do?
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Hardcover. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4296372
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What Would Google Do?
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Hardcover. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 4662666