100 Things Every Designer Needs to Know About People

Weinschenk, Susan, Ph.D.

ISBN 10: 0321767535 / ISBN 13: 9780321767530

Published by New Riders Pub, 2011

All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Seller Inventory # MINV.0321767535.G

Synopsis:

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

• What grabs and holds attention on a page or screen?

• What makes memories stick?

• What is more important, peripheral or central vision?

• How can you predict the types of errors that people will make?

• What is the limit to someone’s social circle?

• How do you motivate people to continue on to (the next step?

• What line length for text is best?

• Are some fonts better than others?

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

About the Author: Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

Bibliographic Details

Title: 100 Things Every Designer Needs to Know ...
Publisher: New Riders Pub
Publication Date: 2011
Binding: Soft cover
Condition: good