Synopsis
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
"synopsis" may belong to another edition of this title.
About the Author
Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
"About this title" may belong to another edition of this title.
Search results for 100 Things Every Designer Needs to Know About People...
Seller Image
100 Things Every Designer Needs to Know About People
Seller: Austin Goodwill 1101, Austin, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: acceptable. Book shows noticeable wear from use. May include writing, highlighting, or other markings, but not excessive. Cover or edges may have visible wear. The book remains complete and fully readable. Seller Inventory # CTXV.0321767535.A
Stock Image
100 Things Every Designer Needs to Know About People
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00093904237
Seller Image
100 Things Every Designer Needs to Know About People
Seller: Dream Books Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0321767535.G
Seller Image
100 Things Every Designer Needs to Know About People
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Seller Inventory # MINV.0321767535.G
Seller Image
100 Things Every Designer Needs to Know About People
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Seller Inventory # GICWV.0321767535.A
Stock Image
100 Things Every Designer Needs to Know About People (Voices That Matter)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_425275833
Stock Image
100 Things Every Designer Needs to Know about People
Published by
Pearson Education, Limited, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5461551-6
Seller Image
100 Things Every Designer Needs to Know About People
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships USPS Media Mail. Seller Inventory # OTV.0321767535.VG
Stock Image
100 Things Every Designer Needs to Know About People
Published by
New Riders Pub, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Used
Softcover
First Edition
Seller: JGraham Enterprises, Columbia, SC, U.S.A.
Seller rating 3 out of 5 stars
F4. Seller Inventory # ABE-1754924480438
Stock Image
100 Things Every Designer Needs to Know About People (Voices That Matter)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005579016