100 Things Every Designer Needs to Know about People
Weinschenk, Susan
ISBN 10: 0321767535 ISBN 13: 9780321767530
Published by New Riders Publishing, 2011
Used
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0321767535I4N00
Synopsis:
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
About the Author: Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: 100 Things Every Designer Needs to Know ...
Publisher: New Riders Publishing
Publication Date: 2011
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
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100 Things Every Designer Needs to Know About People
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100 Things Every Designer Needs to Know About People (Voices That Matter)
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Pearson Education (US), United States, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
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Paperback. Condition: Very Good. We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it youll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someones social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005579016
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100 Things Every Designer Needs to Know About People (Voices That Matter)
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100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter)
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100 Things Every Designer Needs to Know About People
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ISBN 10: 0321767535
ISBN 13: 9780321767530
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