0470499273 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: Practical applications for using social media to boost your business
Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.
Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.
Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
From the Inside Flap: Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.
Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter.
Using real case studies, social media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions.
Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.
New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools like social networks to positively affect their bottom line.
Title: The Digital Handshake: Seven Proven ...
Book Condition: New
Book Description John Wiley and Sons, 2009. Hardcover. Book Condition: Used; Very Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI2041230
Book Description Wiley, 2009. Book Condition: Good. 1st Edition. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP80138777
Book Description Wiley, 2009. Book Condition: Very Good. 1st Edition. N/A. Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP92190644
Book Description Wiley, 2009. Book Condition: Good. 1st Edition. N/A. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92280321
Book Description Wiley. Hardcover. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0470499273I3N00
Book Description Wiley. Hardcover. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0470499273I3N00
Book Description Wiley. Hardcover. Book Condition: As New. Excellent condition with minimal visible wear. Bookseller Inventory # G0470499273I2N00
Book Description Wiley. Book Condition: Good. . Very Good dust jacket. Highlighting inside. Writing inside. Bookseller Inventory # N24C-01453
Book Description Paperback. Book Condition: Good. Bookseller Inventory # PL01239057B
Book Description Wiley, 2009. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Businesses are seeing less ROI from their advertising and marketing dollars. The Digital Handshake explains why and instructs what to do about it in an easy to understand, practical manner. Bookseller Inventory # ABE_book_usedgood_0470499273