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The Complete Marketer: 60 Essential Concepts for Marketing Excellence

McDonald, Malcolm, Meldrum, Mike

Published by Kogan Page
ISBN 10: 0749466766 / ISBN 13: 9780749466763
New / Soft cover / Quantity Available: 2
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Bibliographic Details

Title: The Complete Marketer: 60 Essential Concepts...

Publisher: Kogan Page

Binding: Soft cover

Book Condition: New


A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503. . 2013. Paperback. . . . . Bookseller Inventory # V9780749466763

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