Title: The Complete Marketer: 60 Essential Concepts...
Publisher: Kogan Page
Binding: Soft cover
Book Condition: New
A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503. . 2013. Paperback. . . . . Bookseller Inventory # V9780749466763
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