Creativity in Public Relations (PR In Practice) - Softcover
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved.
Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization.
There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration.
By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
"synopsis" may belong to another edition of this title.
Review:
"This book explores elements of the creative process and how it can be understood by public relations practitioners." -- Book News Inc - May 2007
Book Description:
Bestselling title in the PR in Practice series
Widely adopted on PR courses worldwide and also the CIPR diploma
Includes case studies and research findings from many leading industry figures
Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations
Widely adopted on PR courses worldwide and also the CIPR diploma
Includes case studies and research findings from many leading industry figures
Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2007
- ISBN 10 0749448237
- ISBN 13 9780749448233
- BindingPaperback
- Edition number3
- Number of pages256
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Creativity in Public Relations (PR In Practice)
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ISBN 13: 9780749448233
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Creativity in Public Relations
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Book Description Paperback. Condition: Very Good. Creativity in Public Relations (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749448233
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Creativity in Public Relations (PR In Practice)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749448233
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749448233. Seller Inventory # 8720971
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Creativity in Public Relations
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ISBN 13: 9780749448233
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749448233. Seller Inventory # 8720970
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Creativity in Public Relations
Published by
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ISBN 10: 0749448237
ISBN 13: 9780749448233
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749448233. Seller Inventory # 8589234
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