Creativity in Public Relations - Hardcover
The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the skin' of creativity and use it to greater effect in their work.
"synopsis" may belong to another edition of this title.
Review:
“Gives the background to probably the most well-known creative technique.” -- Institute of Public Relations Journal
“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.” -- Close-Up
Book Description:
“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.” -- Close-Up
Bestselling title in the PR in Practice series
Widely adopted on PR courses worldwide and also the CIPR diploma
Includes case studies and research findings from many leading industry figures
Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations
Widely adopted on PR courses worldwide and also the CIPR diploma
Includes case studies and research findings from many leading industry figures
Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations
"About this title" may belong to another edition of this title.
- PublisherCrest Publishing House
- Publication date2007
- ISBN 10 8124203075
- ISBN 13 9788124203071
- BindingHardcover
- Number of pages216
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