What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't - it is a process that can be understood and put into practice.
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations is a unique title that seeks to address this situation and explores:
the five 'Is' of the creative process;
techniques for stimulating ideas;
brainstorming;
evaluating ideas;
obstacles to creativity;
the creative individual;
the creative organization.
This fully updated second edition offers practical examples and is based on the research of those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration.
By clearly establishing a definition of 'creativity', this second edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
"synopsis" may belong to another edition of this title.
“Gives the background to probably the most well-known creative technique.” -- Institute of Public Relations Journal
“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.” -- Close-Up
Widely adopted on PR courses worldwide and also the CIPR diploma
Includes new material on creativity and the increase of social media, plus case studies and research findings from many leading industry figures
Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations
"About this title" may belong to another edition of this title.
Shipping:
£ 4.80
From United Kingdom to U.S.A.
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001642113
Quantity: 1 available
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749435882
Quantity: 3 available
Seller: Goldstone Books, Llandybie, United Kingdom
paperback. Condition: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0006907471
Quantity: 1 available
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL3468038
Quantity: 1 available
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.72. Seller Inventory # 0749435887-2-3
Quantity: 1 available
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749435882
Quantity: 3 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9690308
Quantity: 1 available
Seller: dsmbooks, Liverpool, United Kingdom
Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F7-3-M-0749435887-6
Quantity: 1 available