CREATIVITY IN PUBLIC RELATIONS (Pr in Practice Series) - Softcover

Green, Andy

Softcover

ISBN 10: 0749429380 ISBN 13: 9780749429386

Publisher: Kogan Page, 1998

Synopsis

The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the skin' of creativity and use it to greater effect in their work.

About this title

Review:

This book explores elements of the creative process and how it can be understood by public relations practitioners. --Book News Inc

Book Description:

Widely adopted on PR courses worldwide and also the CIPR diploma

Includes new material on creativity and the increase of social media, plus case studies and research findings from many leading industry figures

Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations

About this edition

• Publisher: Kogan Page
• Publication date: 1998
• ISBN 10: 0749429380
• ISBN 13: 9780749429386
• Binding: Paperback
• Edition number: 1
• Number of pages: 160