How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd a
Published by Recreasoft, Paris, 2026
- Softcover
- New
Seller: Livres Anciens Rares, Paris, FranceLivres Anciens Rares
AbeBooks seller since September 23, 2025
Condition: New
£ 21.01
Quantity: Over 20 available
Add to basketItem description from seller
Language: English. Approximately 128 pages. English : Print-on-demand reprint. Original edition : 1912. A practical early twentieth-century manual on advertising copywriting and campaign planning, covering sales points, inducements, layout, prospect lists, media selection, testing, and record-keeping to improve response. The work brings together advice and examples on how experienced advertisers prepare and place copy, making it useful both for the history of advertising and for readers interested in classic marketing technique. Book images are non-contractual. This item is printed on demand and ships from our printing partners' facility nearest the destination. These facilities are located mainly in the United States, the United Kingdom and Canada.
Seller Inventory # LRB22000746
Bibliographic details
- Title
- How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd a
- Author
- A.W. Shaw Company; Hartman, John W.
- Publisher
- Recreasoft, Paris
- Publication year
- 2026
- Condition
- New
- Binding
- Softcover
- Edition
- Reprint.
Livres Anciens Rares
Paris, France
AbeBooks seller since September 23, 2025
Shipping rates from France to U.S.A.
| Item | 12 to 15 business days | 7 to 11 business days |
|---|---|---|
| First item | £ 10.20 | £ 14.45 |
Payment methods
Store description
Nous proposons des livres anciens et rares du 16ème siècle au 19ème siècle principalement : religion, littérature, ouvrages techniques. Nous prenons un soin tout particulier pour l'emballage sécurisé lors de livraison des livres.
Specialty
18ème et 19ème siècleSeller's business information
Recreasoft
17 Rue Henry Monnier
Paris, France 75009
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