How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world (Hardcover)

Michael Bierut

1,167 ratings by Goodreads

Language: English

Published by Thames & Hudson Ltd, London, 2021

0500296189 / 9780500296189

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Hardcover. Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to. is a bible of graphic design ideas.With 833 illustrations in colour An updated edition of the authoritative collection of Michael Bieruts work, featuring six new projects and spanning his full career to date. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Title
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world (Hardcover)
Author
Michael Bierut
Publisher
Thames & Hudson Ltd, London
Publication year
2021
Condition
new
Binding
Hardcover
Language
English
ISBN 10
0500296189
ISBN 13
9780500296189

AussieBookSeller

Truganina, VIC, Australia

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AbeBooks seller since June 22, 2007

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