How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Michael Bierut

1,167 ratings by Goodreads

Language: English

Published by Thames & Hudson Ltd Jun 2021, 2021

0500296189 / 9780500296189

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut¿s own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the not Elektronisches Buch he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut¿s bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to. is a bible of graphic design ideas.With 833 illustrations in colour.

Seller Inventory # 9780500296189

Title
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Author
Michael Bierut
Publisher
Thames & Hudson Ltd Jun 2021
Publication year
2021
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0500296189
ISBN 13
9780500296189
Item weight
2,100 grams
Dimensions
196x128x21 mm

AHA-BUCH GmbH

Einbeck, Germany

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