The tipping point : how little things can make a big difference
Language: English
Published by Back Bay Books, Little, Brown and Company, 2001
- Softcover
- Used





Condition: Used - Fair
£ 3.30
Quantity: 1 available
Add to basketItem description from seller
Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Gebrauchsspuren; Leichte Verformung / umgeknickte Seiten; Leichte Verschmutzung / Farbtonveränderung; Einriss über 1 cm; Leichte Anmerkungen / Beschriftungen. The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change.
Seller Inventory # 4a615856-b369-4a22-9791-27529954fa7b
- Title
- The tipping point : how little things can make a big difference
- Author
- Malcom Gladwell
- Publisher
- Back Bay Books, Little, Brown and Company
- Publication year
- 2001
- Condition
- Fair
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0316679070
- ISBN 13
- 9780316679077
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
"Synopsis" may belong to another edition of this title.
Review
For example, Paul Revere was able to galvanise the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston", he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point", like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
"About the title" may belong to another edition of this title.
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