A study on preference analysis of fruits and vegetable marketing
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2013, 2013
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 47.36
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to consumer immediately in order to prevent spoilage loss. Based on this background, the following four marketing organizations were considered for the study Co-operative marketing systems (HOPCOMS), retailers marketing systems (Subiksha and My Greens) and direct marketing systems (Rythu Bazaar). The study was conducted in selected villages of Bangalore rural and urban districts of Karnataka state. A sample of 40 farmer producers and 40 consumers were randomly selected and they were personally interviewed with the help of schedule developed for the study. Among the selected four marketing organizations the farmers preferred Subiksha with the highest score of 138 and it stands first, followed by HOPCOMS (123), Rythu Bazaar (93), and My Greens (69) which stands second, third and fourth rank, respectively. Majority of the consumers preferred Subiksha with the highest score of 122 and it stands first, followed by HOPCOMS (103), Rythu Bazaar (99), and My Greens (76) which stands second, third and fourth rank respectively.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 128 pp. Englisch.…
Seller Inventory # 9783659417221
- Title
- A study on preference analysis of fruits and vegetable marketing
- Author
- Netravathi G.
- Publisher
- LAP LAMBERT Academic Publishing Jun 2013
- Publication year
- 2013
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 365941722X
- ISBN 13
- 9783659417221
- Item weight
- 209 grams
- Dimensions
- 220x150x9 mm
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About the Author
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buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
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