TYPED LETTER SIGNED by the creative sales genius ELMER WHEELER who created the phrase "Don't sell the steak - sell the sizzle!".

Wheeler, Elmer (1903-1968). Known as a multifaceted sales genius and author who created the phrase "Don't sell the steak - sell the sizzle!"

Published by Dallas, Texas, December, 1940., 1940
Condition: Used - Fine

Sold by Blue Mountain Books & Manuscripts, Ltd., Cadyville, NY, U.S.A.

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