TYPED LETTER SIGNED by the creative sales genius ELMER WHEELER who created the phrase "Don't sell the steak - sell the sizzle!".

Published by Dallas, Texas, December, 1940., 1940

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Seller: Blue Mountain Books & Manuscripts, Ltd., Cadyville, NY, U.S.A.Blue Mountain Books & Manuscripts, Ltd.

5-star seller

AbeBooks seller since May 5, 1997

Condition: Used - Fine

£ 96.16

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Item description from seller

Dallas, Texas, December, 1940., 1940. Fine. - Over 80 words typed on his 10-1/2 inch high by 7-1/8 inch wide "Sizzle Ranch" stationery with the motto "It's the sizzle that sells the steak - and not the cow" printed along the bottom. Elmer Wheeler informs Herb Saltford that he has "about 10 Sizzlemanship, our new book here, and would be glad to autograph them and send them to you." "Please send me the names of the people and I'll make them out personally." He then writes out the cost of the books and postage, depending whether they are to be sent as a lot or separately to the individuals. Signed "E.W." Herb Satlford has annotated the letter in pencil at the top and stamped the date. Near fine. Considered a "multifaceted creative sales genius" by the Fearless Revival company, Elmer Wheeler (1903-1968) was a business influencer, salesman and author who created the phrase "Don't sell the steak - sell the sizzle!". He wrote several books on sales strategy and selling skills.

Seller Inventory # 100168

Bibliographic details

Title
TYPED LETTER SIGNED by the creative sales genius ELMER WHEELER who created the phrase "Don't sell the steak - sell the sizzle!".
Author
Wheeler, Elmer (1903-1968). Known as a multifaceted sales genius and author who created the phrase "Don't sell the steak - sell the sizzle!"
Publisher
Dallas, Texas, December, 1940.
Publication year
1940
Condition
Fine
Signed
Signed by Author(s)
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Business

Blue Mountain Books & Manuscripts, Ltd.

Cadyville, NY, U.S.A.

5-star seller

AbeBooks seller since May 5, 1997

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Item5 to 14 business days3 to 6 business days
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Store description

Blue Mountain Books & Manuscripts, Ltd. (incorporated 1989) is a general antiquarian book store which buys and sells collections and individual items of significance. Booksellers Ric Zank and Daniel Meunier each bring to the business over 25 years of experience in seeking out and offering for sale unusual, uncommon and rare books, autographs, and ephemera in all fields. Our office is open 7 days a week from 10 a.m. to 6 p.m. and frequently later. An answering machine will take your message after hours and when we are out of the office. VISIT OUR WEBSITE AT: http://www.bluemountainbooks.com…

Specialty

General Antiquarian, Autograph, Ephemera, Illustrated, Americana, Rare Books, Movies, Children, Literature, Music

Seller's business information

Blue Mountain Books & Manuscripts, Ltd

581 Burnt Hill Rd
Cadyville, NY U.S.A. 12918