Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
Language: English
Published by Otterpine September 2025, 2025
- Signed
- Hardcover
- Used
Seller: BTC Bookshop, Fairfax, VT, U.S.A.BTC Bookshop
AbeBooks seller since September 14, 2026
Condition: Used - Good
£ 26.57
Quantity: 1 available
Add to basketItem description from seller
VERY GOOD CONDITION: Appears mostly unread/only read once. Minor edge/shelf wear. May have single marks. SHIPPING WEIGHT: 1 LBS & 8 OZ Oversized books or multi-volume SETS OVER 3 LBS may require additional shipping. Please message for custom shipping estimates on multi-volume sets before purchase. BUNDLE & SAVE: Additional books ship for $1 each on Biblio. LOCAL PICKUP: Across the street from the funeral home in Fairfax, Vermont.
Seller Inventory # 109872
- Title
- Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
- Author
- Gavin McMahon
- Publisher
- Otterpine September 2025
- Publication year
- 2025
- Condition
- Good
- Dust jacket
- Good
- Signed
- Signed by Author
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1955671672
- ISBN 13
- 9781955671675
- Seller catalogs
- Business & Economics
Stories move people—and people move business.
In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: It’s not the best ideas that win, but the best-packaged ideas.
From shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn’t just a marketing tool or a way to dress up facts—it’s a force that transforms ideas into catalysts people can see, feel, and rally behind.
In this book, you’ll explore six essential genres of business storytelling—value, product, brand, sales, leadership, and culture—each with practical tools to help you connect, persuade, and inspire. You’ll learn how to shape a compelling hook, turn numbers into narratives, and rally teams around a shared vision.
If you’ve ever tried to spark change or rally a team—only to be met with blank stares—this book is for you. It’s about breaking through using the same skill humans have relied on for tens of thousands of years: telling a better story.
With his signature straight talk, Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page, Story Business will teach you how to captivate, persuade, and lead—all by telling stories that stick.
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“Informing… inspiring… an absolute delight to read.”
—Ken Blanchard, The One Minute Manager
“Story Business is both blueprint and battle cry for leaders ready to wield humanity’s oldest and most powerful technology.”
—Jimmy Soni, bestselling author of The Founders
"Synopsis" may belong to another edition of this title.
BTC Bookshop
Fairfax, VT, U.S.A.
AbeBooks seller since September 14, 2026
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| Item | 3 to 10 business days | 2 to 5 business days |
|---|---|---|
| First item | £ 4.45 | £ 11.18 |
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physical copies of signed and first editionsSeller's business information
BTC Bookshop
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