Stop the Presses: The Crisis and Litigation PR Desk Reference [SIGNED]

New condition black boards with red spine lettering contained in a new condition non price-clipped photographic and color illustrated dust jacket. Includes Foreword: Bullet-Proofing Your Brand, by Jack Trout; Introduction to the Second Edition: Things Change, Things Stay the Same; Conclusion .Sort of; Appendix A: Litigation Planning Guide; Appendix B: A Crisis Management Primer for In-House Counsel and Appendix C: Crisis Scenarios. Signed by the co-author, Richard S. Levick, Esq., with black ink on the blank first free front endpaper. "A crisis management classic now in its second edition." -- from the rear outer jacket. "A must read for all corporate decision-makers, board members, in-house counsel, and litigators who ever need to make the public story better or to make it go away." -- Anastasia (Stasia) Kelly, Executive VP, General Counsel and Senior Regulatory and Compliance officer, AIG. "This book is an extraordinary resource for corporations and their counselors. It is both a survival manual and a blueprint for transforming crises into opportunities." -- Frederick J. Krebs, President, Association Corporate Counsel. "Stop the Presses is an essential read for every trial lawyer." -- Fred Bartlit, Founding Partner, Bartlit Beck Herman Palenchar & Scott LLP. "Stop the Presses is an invaluable sourcebook. No organization in today's business environment can afford to ignore the lessons it provides." -- Stew Leonard, Jr., President and CEO, Stew Leonard's Supermarkets. "Bet-the-company litigation, aggressive regulators, Congressional investigations, pit bull bloggers who feed the mainstream media .In today's world, corporate decision-makers, nation states, and high-profile individuals all live and work in a fish bowl. Communications crises are seldom accidents. They often result from orchestrated attacks by interested parties. Their targets are cast as villains in grim public scenarios that get broadcast globally before their unwitting victims even know there's a show in town .Almost everything that happens on Wall Street or K Street or Main Street happens because somebody is shrewd enough to calculate the media impact. In the Internet Age, the stakes are ratcheted up exponentially. News cycles are reduced from a matter of hours to a matter of moments. The Court of Public Opinion is no longer ruled mainly by professionally trained and accountable journalists. Today, bloggers, playing by very different rules, are equally persuasive and powerful or even more so. Stop the Presses is an indispensable resource for companies, countries, and their counselors who refuse to be the plaything of an uncontrolled media and the adversaries who seek to manipulate it. Since it was first published in 2004, this lively and authoritative book, rich with anecdote and practical guidance, has been a valued tool for decision-makiers throughout the world. This second edition, with a preface by brand guru Jack Trout, provides new and practical insights into the events and developments -- from blogs and boardroom imbroglios, to data security breaches and SOX compliance -- that have transformed high-stakes communications since the book was first published. The updated Stop the Presses is an indispensable tool for surviving in the post-Enron amphitheater. As Jack Trout says in his preface, "Professionals like Richard Levick and Larry Smith are the necessary complement to strategists like me. They've been salvaging reputations and rescuing brands for decades now. This book distills the wisdom they've gained as a result." -- from the inner front jacket flap.