Seeking Customers : A Harvard Business Review Book

Shapiro, Benson P. [SIGNED] and Sviokla, John J.

ISBN 10: 0875843328 / ISBN 13: 9780875843322

Published by Harvard Business Review, 1993

About this Item

Signed by Editor Signed by Editor Clean tight unmarked copy inscribed and signed by Shapiro in black ink on title page and dated 10/95, dj NOT price-clipped, 343 pages, second printing. Seller Inventory # 25272

Bibliographic Details

Title: Seeking Customers : A Harvard Business ...

Publisher: Harvard Business Review

Publication Date: 1993

Binding: Hard Cover

Condition: Very Good

Dust Jacket Condition: Very Good

Signed: Signed by Editor

About this title

Synopsis:

This book provides advice on how to increase profitability through improved marketing and sales management. It offers practical suggestions on how to identify prospects, initiate relationships, price the product or service, and close the sale. The book includes contributions from leading academics and consultants, including Benson P. Shapiro, Harvey B. Mackay, Rowland T. Moriarty, and Thomas V. Bonoma. Issues addressed include customer-focused marketing, managing customer relationships, the art and science of selling, learning from compensation, and composition.