The coauthor of Reengineering the Corporation explains how to transform the principles and practices of management to adapt to a changing corporate environment, discussing essential reforms in culture, attitude, organization, and hierarchy. 250,000 first printing. $200,000 ad/promo. Tour.

From the Back Cover

'REENGINEERING THE CORPORATION' BEGAN A BUSINESS REVOLUTION. NOW THIS BOOK SHOWS YOU HOW TO PUT THOSE GROUNDBREAKING THEORIES INTO PRACTICE.

Thousands of companies large and small have undertaken the mission of reengineering, sparking a transformation in millions of working lives. The principles of reengineering necessarily require not only a sea-change in the ways people work, but also a radical new approach to management. After working with dozens of companies in the throes of reeingineering, Jim Champy is uniquely qualified to write the book that brings management fully into the reengineering revolution. Here for the first time are the guidelines managers need, organize, inspire, deploy, measure and reward the new work reengineering creates.

'Reengineering' is to the 1990s what 'quality' was to the 1980s. After a decade of restructuring, of cutting costs and capacity, managers need to rethink boldly in order to yield dramatic improvements and compete successfully in a changing world. This book shows them how.

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