Payback: Reaping the Rewards of Innovation
Andrew, James P.; Sirkin, Harold L.; Butman, John
Language: English
Published by Harvard Business Review Press, 2007
- Signed
- Hardcover
- Used
Seller: Lon Pen, Eatontown, NJ, U.S.A.Lon Pen
AbeBooks seller since October 7, 2020
Condition: Used - Very good
£ 8.45
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Add to basketItem description from seller
Dust jacket in Brodart/mylar protector. Signed by author James P. Andrew on front flyleaf.
Seller Inventory # ABE-1604610202360
- Title
- Payback: Reaping the Rewards of Innovation
- Author
- Andrew, James P.; Sirkin, Harold L.; Butman, John
- Publisher
- Harvard Business Review Press
- Publication year
- 2007
- Condition
- Very Good
- Dust jacket
- Very Good
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1422103137
- ISBN 13
- 9781422103135
Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service?
Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently.
The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback--but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
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