Logo Types and Letter Forms: Handle Lettered Logotypes and Typographic Considerations
Doyald Young
ISBN 10: 083063956X ISBN 13: 9780830639564
Published by Design Pr, 1993
Used
Hardcover
From
ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Dust jacket in good condition. SIGNED by the author. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Secure packaging for safe delivery. 3.71. Seller Inventory # 843368118
Synopsis:
This book examines in detail the special relationship of letterforms and type styles to logotypes. This is a topic that has grown in importance since the introduction of desktop publishing, because new computer technology and graphics software have created a greater public awareness of and access to the application of fonts and letterforms. Intended for graphic design professionals and students, "Logotypes and Letterforms" is a useful reference on the process of type formation as it applies to logotype development. The book illustrates the development of logotypes for specific industries which have common characteristics and displays a wide selection of hand-lettered logotypes, corporate alphabets, and scripts, with an analysis of each and their relation to typeforms. Wherever possible, fonts are shown next to logotypes as an immediate frame of reference, and many are shown in various stages of development to demonstrate their evolution. Each chapter is prefaced with a 1500-2000 word essay by a preeminent professional discussing the role of logotypes in their particular field. "Logotypes and letterforms" covers all major fields of logotype design, including academia, corporate, entertainment, hotels and resorts, cosmetics, and product names.
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Bibliographic Details
Title: Logo Types and Letter Forms: Handle Lettered...
Publisher: Design Pr
Publication Date: 1993
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Good
Signed: signed by author
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Logotypes & Letter Forms: Handlettered Logotypes and Typographic Considerations (Signed)
Published by
Delphi Press, Sherman Oaks, CA, 1993
ISBN 10: 083063956X
ISBN 13: 9780830639564
Used
Hardcover
First Edition
Signed
Seller: KULTURAs books, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. Hardcover in dust jacket. Second printing of first edition. SIGNED and dated by Young on rear colophon page. Book and unclipped dust jacket are in fine condition, crisp and clean, with tight binding and sharp corners. Logos, types and letters boldly illustrated throughout. Large 4to. 302 pp. Including index. In protective Mylar. Heavy--will require additional postage if shipped outside the U. S.; Signed by Author. Seller Inventory # 93510