“LAUNCH Code is an essential playbook for leaders who want to build strong partnerships between product and sales to choreograph new product introductions. Built on solid research and real-world experience, this book delivers the tools and inspiration to grow your business consistently.”
— Matt Dixon, Wall Street Journal Bestselling Author of The Challenger Sale and The JOLT Effect

Product launches fail at a shockingly high rate. Why?
LAUNCH Code answers this critical question and provides a framework, vocabulary and tools for teams to deliver better outcomes and grow their organizations consistently.

By studying successful public companies and interviewing leaders in the private equity and venture capital industries, sales expert, James Whitman identified key strategies that set these companies apart.
These organizations consistently launch successful products and build robust portfolios.

In this book, you'll learn practical approaches overcoming common challenges, a framework to become world-class launch team, and case studies of successful organizations to inspire you. You'll learn the skills to scale more consistently, attract investment, and deliver strong returns to shareholders.

LAUNCH Code is for :
- Leaders who are growing their company by adding new products.
- Product leaders or managers accountable for new product introduction
- Product managers or marketers who want to make the most of their partnership with sales.
-Sales leader solving for the new product portion of their sales goal
- People in charge of integrating products from acquisitions.
- People who want to update or "relaunch" existing products, especially those that didn't do as well as expected the first time.

“In LAUNCH Code, James has distilled his extensive business research and expertise into a very practical playbook that managers can use to get their teams to their full potential while bringing winning new ideas into the world.”
— Hitendra Wadhwa, CEO, Mentora Institute, Professor, Columbia Business School

“As someone who has been in leadership development for over two decades, I believe this book perfectly combines the diagnosis of dysfunction and a recipe for success. Unlike many business books, this one is not about theory and fluff but is filled with tactical and actionable strategies for approaching new products. I also feel that carving out some of these lessons has broader applicability for change, innovation, and cross-company collaboration.”
— Steph Auping, Chief Learning Officer, Leadership & Co.

"About this title" may belong to another edition of this title.

Store Description

With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.

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Wonder Book
Wonder Book and Video, 1550 Tilco Drive, Frederick, MD, 21704, U.S.A.

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Terms of Sale

We want you to be satisfied with the book you order. Our general description is
conservative and the book should be as good or better than our general
description
may indicate.

As we often get many requests for the same book, in some cases the book may
already be sold. We will email you regarding the availability.

RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business
days and U.S. Standard Shipments usually arrive within 6-9 business days,
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If you are a consumer you can cancel the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

INFORMATION REGARDING THE RIGHT OF CANCELLATION

Statutory Right to cancel

You have the right to cancel this contract within 14 days without giving any reason.

The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the the last good or the last lot or piece.

To exercise the right to cancel, you must inform us, Wonder Book, Wonder Book and Video, 1550 Tilco Drive, 21704, Frederick, Maryland, U.S.A., 1 301-694-3696, of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model cancellation form, but it is not obligatory. You can also electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation on a durable medium (e.g. by e-mail) without delay.

To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.

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If you cancel this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel with contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to us or Wonder Book, Wonder Book Returns, 1550 Tilco Dr, 21704, Frederick, Maryland, U.S.A., 1 301-694-3696, without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

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the delivery of newspapers, journals or magazines with the exception of subscription contracts; and
the supply of digital content (including ebooks) which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not cancel it once delivery had started.

Model withdrawal form

(complete and return this form only if you wish to withdraw from the contract)

To: (Wonder Book, Wonder Book and Video, 1550 Tilco Drive, 21704, Frederick, Maryland, U.S.A., 1 301-694-3696)

I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following goods (*)/for the provision of the following service (*),

Ordered on (*)/received on (*)

Name of consumer(s)

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STANDARD DOMESTIC U.S. SHIPPING IS FREE. Priority Shipping is only $6.99 for first item, $1 each additional. Orders ship within 2 business days. Shipping outside of U.S. is typically between $8-13 and takes between 8-15 business days. Heavier books may require additional shipping. Faster Needs Please Inquire.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 9 business days	3 to 6 business days
First item	� 0.00	� 8.18

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.