This I Know Marketing Lessons from under the Influence
Language: English
Published by Knopf Canada, 2017
- Signed
- Hardcover
- Used
Condition: Used - Fine
£ 38.83
Quantity: 1 available
Add to basketItem description from seller
Signed by author on title page. Minor crease to bottom edge of d/j. A Good Read ships from Toronto and Niagara Falls, NY - customers outside of North America please allow two to three weeks for delivery. ; 9.3 X 6.5 X 1.3 inches; 320 pages; Signed by Author.
Seller Inventory # 161891
- Title
- This I Know Marketing Lessons from under the Influence
- Author
- O'Reilly, Terry
- Publisher
- Knopf Canada
- Publication year
- 2017
- Condition
- Fine
- Dust jacket
- Near Fine
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0345810368
- ISBN 13
- 9780345810366
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
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Shipping rates from Canada to U.S.A.
| Item | 7 to 14 business days | 4 to 7 business days |
|---|---|---|
| First item | £ 8.29 | £ 12.06 |
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A Good Read
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