The President of the United States, the Chief Executive of a Fortune 500 company, and the mother of an eight year old Cub Scout are each in a position of leadership. But how do you develop those special qualities that bring success as a leader? To answer this important question, Peter Burwash interviewed thousands of workers and managers in the world's best companies. The Key contains the revealing and inspiring results of his research in two sections: The 12 universal Principles of Great Service Companies and The 25 Universal Qualities of Great Leaders. The Key shows clearly and simply how to achieve outstanding service and effective leadership in both your professional and personal life.
As a best-selling author, his book Tennis for Life was translated into several languages, revolutionizing the game of tennis around the world. A second book, Total Tennis, soon followed, as did award-winning instructional videos, which many consider a "must buy" for any tennis library. This, his fifth and most recent book, The Key to Great Leadership-Rediscovering the Principles of Outstanding Leadership, is a compilation of Peter's research and life experiences, explaining why everyone should consider himself/herself a leader.
As a best-selling author, his book Tennis for Life was translated into several languages, revolutionizing the game of tennis around the world. A second book, Total Tennis, soon followed, as did award-winning instructional videos, which many consider a must buy for any tennis library. This, his fifth and most recent book, The Key to Great Leadership-Rediscovering the Principles of Outstanding Leadership, is a compilation of Peter's research and life experiences, explaining why everyone should consider himself/herself a leader.