Guerrilla Selling : Unconventional Tactics for Increasing Your Sales (Guerrilla Marketing Ser.)

Gallagher, Bill, Jay Conrad Levinson et al

ISBN 10: 0395578205 / ISBN 13: 9780395578209

Published by Houghton Mifflin Company, New York, NY, U.S.A., 1992

About this Item

Houghton Mifflin, 1992. On title page in blue ink: "Bill--Good guerilla selling. Bill Gallagher, 1/92." Large softcover, color-illustrated wrapper, creases at tips of first 12 pages and top front tip. Near Very Fine.

Seller Inventory # 13759

Bibliographic Details

• Title: Guerrilla Selling : Unconventional Tactics for Increasing Your Sales (Guerrilla Marketing Ser.)
• Publisher: Houghton Mifflin Company, New York, NY, U.S.A.
• Publication Date: 1992
• Language: English
• ISBN 10: 0395578205
• ISBN 13: 9780395578209
• Binding: Soft cover
• Condition: Fine
• Signed: Signed by Author(s)
• Seller catalogs:
  • Autographed
  • Business

About this title

Synopsis

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.