Good Business: The Talk, Fight, Win Way to Change the World. This item is unavailable.
Language: English
Published by Johns Hopkins University Press, 2021
- Signed
- Hardcover
- Used

Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Very good
£ 9.80
Item description from seller
Signed Copy . Very Good dust jacket. Signed by author on bookplate on front endpage.
Seller Inventory # G08OS-00018
- Title
- Good Business: The Talk, Fight, Win Way to Change the World
- Author
- Bill Novelli
- Publisher
- Johns Hopkins University Press
- Publication year
- 2021
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1421440423
- ISBN 13
- 9781421440422
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues.
"Synopsis" may belong to another edition of this title.
About the Author
Bill Novelli is a Distinguished Professor of the Practice in Georgetown University's McDonough School of Business, where he started and oversees the Business for Impact center, and is the cofounder of Porter Novelli, one of the first social marketing companies, and now a global PR agency. Formerly, he was the CEO of AARP, the president of the Campaign for Tobacco-Free Kids, and the COO of CARE USA. He is the coauthor of Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life, Managing the Older Worker: How to Prepare for the New Organizational Order, and editor of A Roadmap for Success: Transforming Advanced Illness Care in America.
"About the title" may belong to another edition of this title.