Good Business: The Talk, Fight, Win Way to Change the World
Bill Novelli
ISBN 10: 1421440423 ISBN 13: 9781421440422
Published by Johns Hopkins University Press, 2021
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Hardcover
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Wonder Book, Frederick, MD, U.S.A.
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About this Item
Description:
Signed Copy . Very Good dust jacket. Signed by author on bookplate on front endpage. Seller Inventory # G08OS-00018
Synopsis:
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues.
About the Author:
Bill Novelli is a Distinguished Professor of the Practice in Georgetown University's McDonough School of Business, where he started and oversees the Business for Impact center, and is the cofounder of Porter Novelli, one of the first social marketing companies, and now a global PR agency. Formerly, he was the CEO of AARP, the president of the Campaign for Tobacco-Free Kids, and the COO of CARE USA. He is the coauthor of Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life, Managing the Older Worker: How to Prepare for the New Organizational Order, and editor of A Roadmap for Success: Transforming Advanced Illness Care in America.
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Bibliographic Details
Title: Good Business: The Talk, Fight, Win Way to ...
Publisher: Johns Hopkins University Press
Publication Date: 2021
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included
Signed: Signed by Author(s)