Creating Magic: 10 Common Sense Leadership Strategies From a Life at Disney [SIGNED]

Cockerell, Lee

Published by Doubleday, 2008

About this Item

New condition gold boards/blue spine/gold spine lettering contained in a new condition non price-clipped color illustrated dust jacket. Includes Author Dedication; Foreword by Frances Hesselbein; Acknowledgments; Appendix: Disney Institute; and Index. Signed, inscribed and dated (12/08/09) in black pen by the Author. Also signed by Mickey Mouse! Also includes a tipped-into-the-volume Creating Magic promotional advertising bookmark/card that opens up to a Disney Institute color illustrated "7 Guest Service Guidelines", a front section about Creating Magic Leadership Principles and a rear section About the Author. " "It's not the magic that makes it work; it's the way we work that makes it magic." The secret for creating "magic" in our careers, our organizations, and our lives is simple: outstanding leadership -- the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockereell, the man who ran Walt Disney World Resort operations for more than a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multi-billion-dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us -- from small-business owners to managers at every level -- how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives." - from the inner front jacket flap. "In Creating Magic, Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book." - Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur. "Lee's common sense principles and down-to-earth storytelling are refreshing. His book will help leaders and managers at all levels become better in all parts of their lives." - Lee Huebner, Director of the School of Media and Public Affairs, George Washington University. "Disney is one of the world's prime exemplars of service, having pioneered and implemented much of what is today seen as best practice in service management. Lee Cockerell has played a major role in this . For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read." - Chris Voss, Professor of Operations and Technology Management, London Business School.

Seller Inventory # 005415

Bibliographic Details

• Title: Creating Magic: 10 Common Sense Leadership Strategies From a Life at Disney [SIGNED]
• Publisher: Doubleday
• Publication Date: 2008
• Binding: Hardcover
• Illustrator: Hobbing, Diane (book design)
• Condition: New
• Dust Jacket Condition: New
• Signed: Signed by Author(s)