Attract and Retain the Affluent Investor: Winning Tactics for Today's Financial Advisor

Gresham, Stephen D.;Cooper, Evan

ISBN 10: 0793144337 / ISBN 13: 9780793144334

Published by Chicago, Illinois, U.S.A.: Dearborn Trade Pub, 2001

About this Item

hardcover in fine condition with fine dust jacket. signed by author.

Seller Inventory # 82496

Bibliographic Details

• Title: Attract and Retain the Affluent Investor: Winning Tactics for Today's Financial Advisor
• Publisher: Chicago, Illinois, U.S.A.: Dearborn Trade Pub
• Publication Date: 2001
• Language: English
• ISBN 10: 0793144337
• ISBN 13: 9780793144334
• Binding: Hardcover
• Condition: Fine
• Dust Jacket Condition: Fine
• Signed: Signed by Author(s)
• Seller catalogs:
  • business

About this title

Synopsis

In order to ensure future success, financial advisors must find a way to compete for one of the fastest-growing segments of the investing population - the affluent.

Stephen D. Gresham and Evan Cooper, authors of Attract and Retain the Affluent Investor, show readers that by adapting current methods and learning how to provide a richer level of service, financial advisors will be able to capitalize on this opportunity and create greater client satisfaction.