What Were They Thinking?
Robert M. McMath and Thom Forbes
Language: English
Published by Random House, 1998
- First Edition
- Signed
- Hardcover
- Used
Seller: visionarybook, Denver, CO, U.S.A.visionarybook
AbeBooks seller since May 17, 2006
Condition: Used - Fine
£ 13.06
Quantity: 1 available
Add to basketItem description from seller
This Stated First Edition book is autographed by the Robert M. McMath on the title page. This book is in fine condition. The binding is tight and pages are clean. It appears to have not had use. The dust jacket is in fine condition with minor bumps and scuffs.
Seller Inventory # 017439
- Title
- What Were They Thinking?
- Author
- Robert M. McMath and Thom Forbes
- Publisher
- Random House
- Publication year
- 1998
- Condition
- Fine
- Dust jacket
- Fine
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0812929500
- ISBN 13
- 9780812929508
- Edition
- First Edition
"Synopsis" may belong to another edition of this title.
From the Back Cover
In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more than eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it, "McMath knows his goods -- and his bads and uglies, too" -- and here he shows you how to:
(PAGE 129)
-- Steer clear of the number one killer of new products
(PAGE 183)
-- Develop a marketing campaign based on a "Significant Point of Difference"
(PAGE 101)
-- Take advantage of eight "Hot Buttons for Success in the Millennium"
(PAGE 28)
-- Keep out of the "Buy-This-If-You're-a-Loser School of Marketing"
(PAGE 4)
-- Combat "Corporate Alzheimer's" and much more
"About the title" may belong to another edition of this title.
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| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 3.01 | £ 6.03 |
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Seller's business information
visionarybook
CO, U.S.A.
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