Synopsis
According to pollster John Zogby, the conventional wisdom about the United States - that we're isolated from the world, politically fragmented, and inclined toward material pleasure - isn't just flawed; it may be 180 degrees from the truth. In this look at contemporary American life, Zogby reveals nothing less than The Way We'll Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we're headed - politically, culturally, and spiritually.
The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today's eighteen-to-twenty-nine-year-olds - the "First Global" generation - Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides - red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur - to form a new national mindset that will shape the nation for decades to come.
About the Authors
John Zogby is the president and CEO of Zogby International, whose many media and business clients include Reuters, NBC News, MSNBC, the New York Post, C-SPAN, Gannett News Service, IBM, MetLife, and Microsoft. He is a regular contributor to network television news broadcasts and has been a frequent guest on Today, Hardball with Chris Matthews, and The Daily Show with Jon Stewart. His writing has appeared in many publications, including The New York Times and The Wall Street Journal. A frequent lecturer and panelist, he is married to Kathleen Zogby, a retired special education teacher, and has three sons, Jonathan, Benjamin, and Jeremy. He lives in Utica, New York.
John Zogby is the president and CEO of Zogby International.
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