Switch (Signed) How to Change Things when Change is Hard

Chip Heath

ISBN 10: 0385528752 / ISBN 13: 9780385528757

Published by Broadway Business, New York, NY, 2010

Author; 305 pages; Lenghty notes on endpapers. Signed on half title page. Very Good condition otherwise. No other noteworthy defects. No markings on text. ; - We offer free returns for any reason and respond promptly to all inquiries. Your order will be packaged with care and ship on the same or next business day. Buy with confidence. Seller Inventory # HVD-46108-A-0

Synopsis:

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

About the Author: Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.

Bibliographic Details

Title: Switch (Signed) How to Change Things when ...
Publisher: Broadway Business, New York, NY
Publication Date: 2010
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Very Good
Signed: Signed by Author(s)
Edition: First Edition; First Printing.