The Social Organization : How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

Bradley, Anthony J. And Mark P. McDonald

ISBN 10: 1422172368 / ISBN 13: 9781422172360

Published by Harvard Business Review Press, Boston USA, 2011

About this Item

252 pages. Signed by both authors 'To Andrew, Thanks for coming to 8???'. Very good hardback in very good jacket. Light tanning and minor edge wear to jacket. --- General information: please email for any more information or condition photos. There may be other minor faults not included here, but this description should include all important points and convey accurately the overall conditon of the book(s). We are happy to give a more detailed description (by volume where applicable) on request. Posted next day (Mon-Fri) from the UK. We normally post by Royal Mail 1st class within the UK, but may use a slower service for books over 1kg or multiple orders or a tracked service for higher value orders. We normally post by Royal Mail Airmail for overseas deliveries, and may request additional postage (at cost) for heavier books or for tracking (buyers always have the option to cancel the order if we do so).

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Bibliographic Details

• Title: The Social Organization : How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
• Publisher: Harvard Business Review Press, Boston USA
• Publication Date: 2011
• Language: English
• ISBN 10: 1422172368
• ISBN 13: 9781422172360
• Binding: Hardcover
• Edition: First Edition 1st Impression
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Signed: Signed by Authors

About this title

Synopsis

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?

In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts.

But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results:

• Vision: defining a compelling vision of progress toward a highly collaborative organization.
• Strategy: taking community collaboration from risky and random success to measurable business value.
• Purpose: rallying people around a clear purpose, not just providing technology.
• Launch: creating a collaborative environment and gaining adoption.
• Guide: participating in and influencing communities without stifling collaboration.
• Adapt: responding creatively to change in order to better support community collaboration.

The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.

About the Author

Anthony J. Bradley is a group vice president in Gartner Research. His responsibilities include advising clients on the enterprise employment of social media and social software solutions. Mark P. McDonald is a group vice president and head of research in Gartner Executive Programs, working with executives on the business application of information technology.