THE SILVERLAKE PROJECT: TRANSFORMATION AT IBM

WIND, Jerry and Roy A. Bauer, Emilio Collar, Victor Tang and Patrick Houston

ISBN 10: 0195067541 / ISBN 13: 9780195067545

Published by NEW YORK, OXFORD UNIVERSITY PRESS, 1992

About this Item

DUST JACKET (UNCLIPPED); SIGNED AND INSCRIBED ON THE HALF TITLE PAGE. "TO STEW: THIS BOOK ILLUSTRATES THE APPLICATION OF MODERN MONTHLY GRAPHS TO THE DESIGN OF THE IBM AS/400. I HOPE YOU FIND IT OF INTEREST.JULY '92."; ALSO LAID IN LOOSE IS A TYPED LETTER SIGNED BY WIND TO STEWART RESNICK. "DEAR STEW: ENCLOSED IS MY LATEST CO-AUTHORED BOOK DESCRIBING THE APPLICATION OF RECENT MARKETING CONCEPTS AND TOOLS TO THE DEVELOPMENT OF THE IBM AS/400. I HOPE YOU FIND THE TEN PRINCIPLES AND THE APPLICATION OF INTEREST."; RESNICK IS THE CHAIRMAN AND CHIEF EXECUTIVE OFFICER OF THE FRANKLIN MINT. FIRST EDITION FINE, FRESH BRIGHT COPY.

Seller Inventory # 194018

Bibliographic Details

• Title: THE SILVERLAKE PROJECT: TRANSFORMATION AT IBM
• Publisher: NEW YORK, OXFORD UNIVERSITY PRESS
• Publication Date: 1992
• Language: English
• ISBN 10: 0195067541
• ISBN 13: 9780195067545
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Fine
• Dust Jacket Condition: Dust Jacket Included
• Signed: Signed by Author(s)

About this title

Synopsis

The planning and launch of the AS 400 minicomputer gave rise to the remarkable transformation of IBM, the world's largest computer company. This is the story of the 28-month period that saw this international giant shed its rigid bureacracy to become a more dynamic and flexible organization, capable of rapid product development. In addition, the book examines the business principles that guided IBM and shows how they can be profitably employed by companies of any size to improve their product development strategies.

About the Author

About the Authors:
Roy A. Bauer is Manager of Market Driven Quality, Emilio Collar is Program Director of Quality, and Victor Tang is Director of Market Analysis, all at IBM. Jerry Wind is a professor at the University of Pennsylvania's prestigious Wharton School. Patrick Houston is a former writer for Business Week.