A practical hands–on guide to interior design of retail stores. If done properly, store planning and design can be a viable retail marketing strategy and help the retailer gain a competitive advantage. Provides detailed illustrations and guidelines for laying out a retail store.
"The wide range of topics covered as well as detailed insight make Retail Store Planning & Design Manual a welcome teacher—or reminder—for anyone concerned with the industry." —Visual Merchandising and Store Design on the First Edition
Now one of the nation′s most respected and sought–after retail store design specialists tells you what he knows about the art and science of retail planning, design, and remodeling. An indispensable tool of the trade that no practicing designer will want to be without, it supplies you with:
- More than 370 professional diagrams and illustrations of store layouts and design elements
- 120 forms to help you more efficiently manage all phases of planning, budgeting, scheduling, and construction
- Innovative lighting design techniques and color schemes that promote sales
- Practical guidelines on every aspect of managing a successful retail store design firm
- Special chapters on budgeting, cost control, and planning for maximum ROI
- In–depth coverage of the state–of–the–art CAD technology for store planning and design
- And much more
Retail store design is one of today′s most challenging and rewarding interior design specialties. Creating a total store environment that is beautiful, practical, and profitable and that reflects the client′s vision of the store and its position in the marketplace requires an assortment of talents. The successful store planner must combine imagination, business sense, and an understanding of buyer psychology with a thorough knowledge of materials and current design and construction trends.
This comprehensive, nuts–and–bolts guide to virtually every aspect of store planning and design was written by one of North America′s most accomplished retail store designers and design educators. Michael J. Lopez shares with you the fruits of his 30 years of experience in planning, designing, and remodeling retail establishments—both large and small.
Here are just a few of the outstanding features that make Retail Store Planning & Design Manual, Second Edition an indispensable working resource for practicing designers and an excellent learning tool for design students:
- More than 370 professional diagrams and illustrations of store layouts and design elements, including merchandising presentation systems and techniques, free–standing fixtures, hardware and accessories, display racks, column treatments, fitting rooms, decor sections, and much more
- 120 standard and original forms that you can use to help you more efficiently manage all phases of planning, budgeting, scheduling, and construction
- New chapters offering in–depth coverage of retail store lighting, budgeting, planning for maximum ROI, and the role of computer–aided design in store planning
- A gold mine of expert tips and guidelines on managing a successful retail design firm—from bidding and contract negotiations, the client/planner relationship, and marketing your services, to budgeting and cost control, project scheduling, bookkeeping, insurance, and more
- 18 appendixes on special store design topics, written by leading store designers and planners and store planning professors
Retail Store Planning & Design Manual, Second Edition is sure to become the most frequently consulted resource in your working library.
